Trends for Maximizing The Virtual Leasing Experience January 20, 2021

If the industry watchword for 2020 was contactless, the word this year is frictionless.

It makes sense. Prospects and renters now have a taste of virtual touring and leasing. Now expectations are high for even more on-demand renter services and convenience. How far should you go to create a frictionless experience across all stages of the renter life cycle?

Or, how will your competitors use artificial intelligence (AI) and other friction-fighting technologies to gain an advantage and differentiate their properties?

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