If the industry watchword for 2020 was contactless, the word this year is frictionless.
It makes sense. Prospects and renters now have a taste of virtual touring and leasing. Now expectations are high for even more on-demand renter services and convenience. How far should you go to create a frictionless experience across all stages of the renter life cycle?
Or, how will your competitors use artificial intelligence (AI) and other friction-fighting technologies to gain an advantage and differentiate their properties?