Virtual Leasing is here to stay, and it most certainly will grow in importance. COVID-19 made it a necessity for the multifamily industry. Months of use by property management companies proved its power.
At the same time, it is new territory for many, and its possibilities are still in the process of being discovered. But properties need to know how to make the best use of virtual leasing now. They face the pain point of the unknown, a result of COVID turning the market topsy-turvy. And they face the pain point of learning a new technology while trying to maintain the personal level of service their teams are known for.
Essentially, this all comes down to people and technology working together. That would be the specialty of Paige, a new virtual leasing solution from RealPage. Paige features Augmented Intelligence, which combines an AI chatbot with live support to increase prospect engagement.