Advisors Don’t Forget About Resident Referral Programs April 20, 2018

In today’s multifamily marketplace, with so much emphasis being understandably placed on the role of sophisticated digital marketing tactics in attracting prospects, it can be easy to overlook the power of relatively old-school resident referral programs. But that would be a mistake. Operators shouldn’t put all their eggs in the digital marketing basket and should make sure they have an attractive resident referral program in place.

Read Kim Morgan’s blog post on the benefits of resident referral programs.

6 Benefits to Investing in Multifamily Real Estate

As much JVM’s Alan Englander treasures the personal connections he makes with our investor clients, what makes him truly passionate about his job is his strong belief in the value of multifamily investments for high net worth individuals. And private funds that focus on multifamily investments can prove especially appealing.

Read Alan Englander’s blog post on the benefits of investing in private multifamily funds.

A Tip of the Cap to Multifamily Maintenance Personnel

From their top-notch listening skills to their colorful nicknames and wide array of cool tools, there is no shortage of reasons to appreciate apartment maintenance teams. In the February issue of UNITS, JVM’s Kevin Villont detailed 10 reasons apartment operators should value their maintenance workers.

Read Kevin Villont’s “10 Reasons to Appreciate Your Community’s Maintenance Personnel” in UNITS.

The Possibilities of Facebook Marketplace Is Intriguing

Facebook Marketplace is beginning to emerge as a component of multifamily digital marketing campaigns. That’s one of the takeaways of a guest column by JVM’s Kim Morgan in UNITS magazine. For more of Kim’s thoughts on where digital marketing is headed, read her entire column.

Read Kim Morgan’s “Facebook Marketplace Is Intriguing” in UNITS.