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Marketing in the Midwest: There’s No Single Magic Message

Mary Herrold, vice president of marketing and innovation at JVM, recently discussed apartment marketing in the Midwest with UNITS. Among her points: “it is never a one size fits all.”

“From a scientific standpoint, the marketing methods used are the same,” Herrold told the magazine. “You still conduct your research, determine what motivates a person to rent and convince them to lease an apartment through the marketing channels they would be exposed to. From an artistic standpoint, it differs from property to property and from market to market, based on the experience those properties and markets can give to their residents.”

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