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Balancing Online and In-Person Leasing

In today's multifamily industry, there's no shortage of ways that prospects can connect with communities. Leads interact with leasing agents via social media, live chats, email, texts, phone calls and in-person visits. 

In this Q&A with the National Apartment Association's UNITS magazine, JVM Vice President of Process and Technology Kortney​ Balas discusses the challenges facing operators and their leasing teams as they manage leads in an era of so many communication channels.

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