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Apartment Marketing: Not a One-Size-Fits-All Endeavor

Put simply, the marketing strategies and tactics that drive great results for a Class A community may not be a good fit for a Class B or Class C property. In this Multi-Housing News article, JVM's Kim Morgan is one of the experts who discusses how apartment marketers have to tailor their efforts to best connect with the prospective renters most likely to lease their homes. 

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